Grip Agency

Internet Marketing St. Louis Marketing

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Internet Marketing

Grip..handling your business needs

Internet marketing is the practice of using all facets of Internet advertising to generate a response from your audience. It ties together both the creative and technical aspects of the internet by development, advertising, and marketing. Methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, and interactive advertising.

The Grip Network:

SEO doesn’t always happen over night is takes time to construct your site to be well placed into the first and second pages of Google/Yahoo search engines. It could very well take 6-12 months before you reach anywhere near the top of a search engine. What the Grip Network can offer you is a piece of our network to help move your site quickly to the top of these search engines. SEO is a living, breathing form of marketing that changes constantly.

Clean Coding:

Here at Grip we code your site properly which is validated by W3C Web Standards.

Keywords:

We will place keywords throughout your site accordingly and properly to grab the attention of the robots.

Network Positioning:

Placing you on our network will help your business quickly climb to the top of the major search engines. ( ie, Google)

Keywords:

We use search terms that your potential clients will use when searching for your services.

Methodically analyze the keywords used by the competiting businesses in selected areas. We utilize keywords generated from the keyword finder tool available in both Google and Yahoo client portals.

SEO - Search Engine Marketing

SEO stands for search engine optimization. This is literally the art of making your website important and relevant to search engines.

Two Main Components:

Keywords

Search Engines crawl and analyze your website pages using ‘robots’ or ‘spiders’. They look for the words you use to describe your website to figure out what your site offers, such as a construction company's website could offer "free quotes," or "home remodels." Therefore, when someone searches for something closely related to what you do, the search engine will display your site in the search engine results.

Links

The same robot’s that crawl your pages indexing your keywords, also look for links from other sites (“inbound links” & “back-links” ). They assume that if several other sites link to you, they deem you as important. Links are the single most important factor in search engine rankings. The more you have, the better your results.

What is Page Rank?

Pagerank is Google’s way of measuring a page’s importance. Sites that are deemed important, based on their title tags and keywords, are moved up in the search results.

Every page of your website will be given a Pagerank number between 1-10, with 10 being the highest.



If you don’t create your web pages to target keywords and phrases you are probably going to be placed in the middle of a very long search list. We build web pages to inform your visitors and deliver your keywords to search engines in a way that will increase your search engine rankings.

Search engines use detailed algorithms to rank web pages based on keyword frequency and location. Keyword location is crucial in search engine placement. Keywords in the title are the most relevant with the headings and first few sentences following. The other factor is the keywords frequency.

Meta Tags:

Choosing keywords for your site requires a delicate balance. The more specific you are the better. However, you do not want keywords that are so unique they will never be searched for. It may help to ask yourself, “What words would a client most likely use when searching for my business?”

SEO Design Techniques:

Advanced methods of design techniques can be combined with good content to deliver the maximum search engine optimization. These techniques include: utilizing frames, lengthy JavaScript, Flash and tailored database programming.

What’s Under The Hood?

The back-end coding of a website powers the function of the graphic shell and is every bit important when it comes to the ingredients for a successful site.


How We Work Together.

Grip knows design. Thats our passion.

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Our Charges
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  2. Like all service organizations our invoices are based on the time we invest in a project. Currently we bill our time about 10% under what other firms of our quality and experience normally charge.
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  4. Project costs range from a low of a couple hundred dollars up to tens of thousands, depending on our clients' needs and budgets.
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  6. We always provide a detailed proposal and estimate for approval before starting. We adhere to our estimates unless project specifications change.
Laying The Foundation
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  2. The first thing we do after being assigned a project is schedule information-gathering meetings between our creative team and your key staff.
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  4. We are interested not only in scheduling, budget and job specifications, but also in your preferences, target audience, and objectives. And, of course, we will want to know all the user features and benefits of the product. Although this process can be somewhat time-consuming it will help you sharpen your focus and objectives, and it will help us ensure that what we produce is not only creatively excellent, but strategically targeted.
Developing The Right Ideas
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  2. Despite popular misconceptions, good creative work doesn't often come in a flash of inspiration; usually it comes from lots of trial and error. This is why we also need to take the time to consider several approaches ( concepts ), work them through, try them out. Then revise them. In addition, there are usually some practical and functional ends we need to tie up before submitting our ideas sub contractor availability, printing estimates, scheduling requirements, etc.
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  4. It's our experience that it is best if we first present our rough concepts to convey what we believe is the best approach to take, after taking into consideration our budget, schedule, objectives, and preferences. They may not be fully developed in order to save time and effort if we need a different course of action. After presenting, we'll ask for comments. The more objective and specific you can be, the better we will be able to respond.
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  6. Comments are our input for revising the rough concepts into a finished one. Revision normally takes us about a week, and we schedule a second presentation shortly there-after. From the input at this second presentation meeting further minor refinements are made as necessary. We also finalize the production timetable, and the schedule a target completion date.
Ensuring Your Satisfaction
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  2. We recommend the finished project be routed to the appropriate decision makers for fact and detail checking only, reserving stylistic and subjective decisions to your project manager.
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  4. During the course of the project we will keep your project manager informed of our progress. Activities that will affect the schedule or budget are identified in writing. Our goal is to keep your project moving ahead quickly, smoothly, and cost effectively; to make sure that we'll produce even better results than you expected.