Meet Direct Mail 3.0. For years marketers have been having success with direct marketing campaigns and keeping an eye on your ROI keeps clients happy to. Direct marketing use to be expensive and involved printing, postage and even purchasing a mailing list. Not any more. Today it’s never been more cost effective to put the power of direct marketing to work for you and that’s why we became Official Business Partners with Constant Contact.

What is Email Marketing?

It’s the easy, effective, and affordable way to keep your audience coming back!

Email marketing helps you keep customers and prospects coming back—by using attractive, professional-looking email communications to stay in regular touch with them and build strong customer relationships. It’s better and more effective than regular email.

• Boost customer communication

  Email newsletters are fast and inexpensive to create. So you can send them more regularly than paper ones. And email marketing puts you in customers’ in-boxes more accurately than regular email. So you’ll avoid spam filters and be seen by more people. And you’ll stay top of mind with people who want to hear from you.

• Talk to them with targeting

  Want to increase the impact of your email newsletters? Segment your database and create smaller customer lists based on their interests. Then send more relevant and targeted messages to them. They’ll be more likely to respond – and more likely to act on your emails.

• Get more referrals, more easily

  Email newsletters are easy to forward to other people. So your loyal customers can give their friends – new prospects for you – a risk-free peek at your business or organization. It’s easy for these prospects to sign up for your mailing list when you put our “Join My Mailing List” button on your web site. And through regular communication, you’ll turn those interested prospects into additional loyal customers.

• Get immediate response and action

  It’s quick to send emails, and it’s quick to see results with real-time reports. You can even schedule email delivery for when your audience is most likely to check email, so you’ll increase the likelihood they’ll read it and take action.

• Track who reads and responds

  See who opened your emails, who forwarded them to friends, and even who you need to resend them to. You can also tell who clicked on which links in your emails, allowing you to understand what people are interested in reading about, and tailor your content to get the best response and most business.

• Save on paper and postage

  Constant Contact Email Marketing is affordable for any small business budget — prices start as low as $15/month! You can send as many permission-based email newsletters as you want. It’s still the same low price. There’s nothing to print, no stamps to buy, no envelopes to stuff, and no paper cuts.

We are pleased to announce the release of our latest endeavor, something we like to call an eblast. We have been fortunate enough to work with NACE International – (nace.org) to help promote their upcoming events using email marketing campaigns to help deliver the message directly to the inbox of potential prospects. The best part is with the help of our official business partner Constant Contact we will be able to see exactly what’s going on with our campaigns and easily monitor the open-rate, bounce-rate, (ctr) click-through-rate in addition to seeing if any one is forwarding the message on to their friends or colleagues. We designed the template to be extremely versatile and easy to update for our weekly eblasts.

See for yourself: http://gripagency.com/dev/nace/template-blast.html

Join Constant Contact & Start Putting The Word of Mouse To Work For You! – Sign Up

Initial Blast – Sent Sep 19th, 2009