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Internet Marketing
Internet marketing is the practice of using all facets of Internet advertising to generate a response from your audience. It ties together both the creative and technical aspects of the Internet through development, advertising, and marketing. Methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, and interactive advertising.
SEO - Search Engine Marketing
SEO stands for Search Engine Optimization. This is literally the art of making your website important and relevant to search engines.
The Grip Agency Network
SEO (search engine optimization) doesn't happen over night. It takes time to construct your site to be well placed into the first and second pages of Google/Yahoo search engines. It could very well take 6-12 months before you reach anywhere near the top of a search engine. What the Grip Agency Network can offer you is a piece of our network to help move your site quickly to the top of these search engines. SEO is a living, breathing form of marketing that changes constantly.
Clean Coding:
Here at Grip Agency we code your site properly which is validated by W3C Web Standards.
Keywords:
We will place keywords throughout your site accordingly and properly to grab the attention of the search engine robots.
We use search terms that your potential clients will use when searching for your services and methodically analyze the keywords used by the competing businesses in selected areas. We utilize keywords generated from the keyword finder tool available in both Google and Yahoo client portals.
Network Positioning:
Placing you on our network will help your business quickly climb to the top of the major search engines. (i.e., Google).
Two Main Components
Keywords
Search Engines crawl and analyze your website pages using 'robots' or 'spiders'. They look for the words you use to describe your website to figure out what your site offers. For example, a construction company's website could offer "free quotes," or "home remodels." This way when someone searches for something closely related to home remodels or quotes, the search engine will display your site in the search engine results accordingly.
Links
The same robots that crawl your pages and index your keywords also look for links from other sites ("inbound links" & "back-links" ). They assume that if several other sites link to you, they deem you as important. Links are the single most important factor in search engine rankings. The more you have, the better your results.
What is Page Rank?
Pagerank is Google's way of measuring a page's importance. Sites that are deemed important, based on their title tags and keywords, are moved up in the search results.
Every page of your website will be given a Pagerank number between 1-10, with 10 being the highest.
If you don't create your web pages to target keywords and phrases, you're probably going to be placed in the middle of a very long search list. We build web pages to inform your visitors and deliver your keywords to search engines in a way that will increase your search engine rankings.
Search engines use detailed algorithms to rank web pages based on keyword frequency and location. Keyword location is crucial in search engine placement. Keywords in the title are the most relevant, with the headings and first few sentences following. The other key factor is the frequency that the keyword is used.
Meta Tags:
Choosing keywords for your site requires a delicate balance. The more specific you are the better. However, you don't want keywords that are so unique that they will never be searched for. It may help to ask yourself, "What words would a client most likely use when searching for my business?"
SEO Design Techniques:
Advanced methods of design techniques can be combined with good content to deliver the maximum search engine optimization. These techniques include: Utilizing well-built themes, custom JavaScript, HTML5, and tailored database programming. What's Under The Hood?
The back-end coding of a website powers the function of the graphic shell. The design of a website is every bit as important as other more functional aspects. Grip Agency's skilled design team will help you create a slick interface that maximizes your online marketing potential.
