Technology Public Relations

Tech Companies with strong Thought Leadership image get higher industry visibility, receive more RFP invitations, and gain B2B Buyer preference. And, as a result, they simply sell more than their competitors!

Public Relations can get you on the Headlines of Tech Media, and boost your credibility in the industry! 

But, what should you consider when hiring a PR agency for Tech?

Hiring a Public Relations Agency for Tech

Public Relations for technology companies involves many of the same activities as other types of PR. However, there are areas of niche expertise that you should look for when hiring a PR Agency for a technology company. 


Here is a Technology Public Relations Agency -Check-list

When looking for a PR Agency, make sure it checks these three boxes of Tech PR expertise:


1 - Technology and Industry Expertise

By hiring a PR Agency with deep industry expertise, you avoid having to spend time and money for training them for, e.g., telecom standards, IoT protocols, manufacturing processes, predictive analytics, or soil remediation techniques. You can also skip the industry jargon lessons – a real Tech PR Agency would tune on the lingo.


2 - Technology Writing Experience

When you start building the relationship with Tech Media, and a continuous, long-term news flow, you will need a broad spectrum of content. Make sure the PR Agency has the expertise for writing press releases, industry, statements, thought leadership articles, white papers, case studies, and blogs in industry and technology context.


3 - Technology Media Relations

Unlike B2C companies, tech companies in B2B markets don’t have to build awareness among the average consumer space. When partnering with a PR Agency, check that they have a successful record in publishing on the global media outlets of your industry, and, ideally, also on national business media in your target markets. 

Put your Company on the Headlines of the Tech Media!

Grip Agency checks all the boxes for Tech PR! Our straightforward PR service is an efficient way to strengthen Thought Leadership image in Tech markets, and, among the other benefits, to raise your Ranking on the Search Engines!

Contact us for Tech PR!

See Examples of Our Technology Public Relations Projects

We have written hundreds of articles and press releases for our customers. These have gained thousands of publications in the global Tech Media in several industries – telecoms, IoT, Industry 4.0, video and broadcasting, green-tech… Read examples of our reference articles!

"Grip Marketing and PR Agency has a really well thought out process of supporting companies in need of content. Working with Mikko was fun and I can recommend Grip for even more technical pieces."

Ville Ylläsjärvi, Chief Marketing Officer, Co-founder, Haltian.