Mikko Nurmimaki is a technology marketing specialist with 15 years of experience from world-class tech brands such as Nokia, Ericsson, Spirent and more. Before founding Grip Agency, Mikko held product marketing responsibility at Spirent’s Connectivity Technologies and Management Business Unit.
Differentiation is critical for winning in the industrial and technology markets. Despite this, many vendors fail to create a unique marketing strategy. This Blog gives a simple, yet effective method used by several world-class tech brands!
This article introduces the ten best thought leadership examples for international technology companies
How to build a strong Technology Thought Leadership image? This blog provides you with a simple, five-step marketing strategy. Find three examples of Thought Leadership articles at the end of the blog!
If you are in dire need of a skilled marketing manager, but a full-time employee is not an option, you can hire an Interim Marketing Manager. Here are the 5 most valuable skills she or he must have when working with a Tech company!
Most international technology companies do marketing only in English – it’s fast, cheap, and most B2B buyers understand it. But, by doing so, they miss out on the six benefits of multilingual marketing. Read this blog for details!
Grip Agency launched Technology Marketing and Public Relations services to help tech companies communicate their value proposition in a compelling way, gain Top rankings on Google, get visibility on Tech Media, and Generate Sales Leads!
MWC is a massive event. For many telecom companies, it is extremely difficult to become noticed and attract visitors. This case study explains how Grip Agency helped a mobile device management vendor, Sicap to generate 200 leads at MWC in 2018! ... You can Download the Case study!
Are you working as a CMO or Marketing Manager at a Tech company? Here are seven things to consider when choosing your next tech marketing partner!
How to generate 400 IoT leads in 3 months through digital inbound marketing? Download the case study!
The holiday season is approaching. For Technology companies, it means that customer acquisition slows down, and Q3 sales decrease accordingly. You can still secure your Q3 targets, but act quickly! Here's what you should do...
Storytelling Template is an effective way to create persuasive and easy-to-understand technology content. Here is the world’s most used storytelling template for technology companies!
Do you work with Technology Content Creation? This blog gives you valuable SEO tips to rank your content at the Top on the Search Engines!
Creating technology content is costly and time-consuming. But, trading quality with quantity is risky - in the worst case, it can disqualify you from the buyers' shortlists! Over 60% of companies don't take such a risk - they outsource content creation!
This blog explains a 10-step Marketing Plan for maximizing the ROI on Technology Events! Download the Marketing Plan description!
Why technology companies should do Public Relations (PR) when they could save time and money simply by blogging? This blog explains the six key benefits of Technology Public Relations!
In Telecom Marketing, getting your content ranked at the Top of Google search results is crucial. In this article, we give an example of keyword analysis and SEO tips for SON Vendors for how to rank content higher on Google!
Read this Blog for a 5-point B2B Technology Marketing Plan to Win Business in the Tech Markets and Industry!